CMI provides more than just copy writing. We create compelling multi-media content using images, video, audio and text. All of the content we provide can be customized to help your SEO strategy for keyword optimization.
This is a bit complicated and requires knowledge of the adwords system, but in essence Google is automating the bid process to target a particular cost per conversion (purchase, phone call, view) and / or optimize the advertisers cost per click. They do this using conversion data obtained over time from within your adwords accounts. This lets folks like us spend less time fiddling to optimize your ad buys. (Read that last sentence as IT COSTS LESS!)
